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PUTTING PEOPLE FIRST
At UPFRONTHR, people are at the heart of everything we do.
Based in the UAE and serving the MENA and GCC regions, we deliver strategic HR and recruitment solutions with a human touch. We founded Upfront HR out of frustration with the transactional nature of modern recruitment, a numbers game that lost sight of real relationships. We believe recruitment should be about people, not just placements. That’s why we’re committed to building long-term partnerships and delivering tailored solutions that create real value for our clients and candidates.
UPFRONTHR
ABOUT US
At UPFRONTHR, we believe recruitment is more than just filling vacancies — it’s about building meaningful partnerships that fuel growth. Founded by HR professionals frustrated with the impersonal, target-driven nature of the industry, we set out to do things differently: putting people first, always.
We bring together deep experience in corporate HR, executive search, and recruitment strategy to offer tailored, flexible solutions for modern businesses across the MENA and GCC regions. Whether you’re scaling fast or looking for game-changing leadership, we partner with you to find the right people — and treat every interaction as a chance to build trust and add value.
Headquartered in Dubai, we’ve grown through long-term relationships, not quick wins. Our approach is human, consultative, and agile — because great recruitment isn’t transactional. It’s transformational.
UPFRONTHR
WHAT WE OFFER
PERMANENT RECRUITMENT
We help you find the right people for long-term success. Using a tailored, consultative approach, we source qualified candidates who not only meet the brief — they fit your culture.
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EXECUTIVE SEARCH
For senior and strategic hires, we deliver a discreet, research-led headhunting service backed by a 12-month guarantee. Leadership matters — and we know how to find it.​
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PROJECT STAFFING
Need to scale fast? We support volume hiring by assigning a dedicated team to manage bulk recruitment with speed, care, and precision.​
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UPFRONTHR
VALUES & MISSION
At UPFRONTHR, our values shape every decision we make and every relationship we build.
We lead with integrity, delivering honest, transparent advice our clients can trust. We believe in true partnership, working side by side with clients and candidates to achieve shared success.
With a strong sense of accountability, we take ownership of outcomes and deliver on our promises. Our adaptability means we stay responsive in a fast-moving world, adjusting to your unique needs without losing focus.
And above all, we remain people-first — because we know that when you put people first, everything else follows.
UPFRONTHR
BLOGS
UPFRONTHR
TESTIMONIALS
We care deeply about every client we work with. Our approach is personal, not transactional — and our leadership team is always just a call or email away.
It was a pleasure for me to collaborate with Upfront HR, they are very dedicated HR head hunters who put a lot of energy in finding the right person for the right job. I find them highly professional with a lot of expertise. They understood my potential and found me the perfect job match. During the interviews they are very supportive and offered reliable guidance. Thank you!
Senior Sales Manager
Automotive
